Stupid, sexy ads.

[The Curmudgeon]

Hey, let's play a quick game of Spot the Difference. Are you ready?

OK, watch these two ads for two different things. The first is for Diet Coke. You've probably seen this one.



Some light, saucy fun that was a huge international hit which resulted in "Diet Coke Break" becoming a bit of a "thing" in the real world.

Now, let's take a look at the next ad.

www.youtube.com/watch?v=LF1UoREaqfI

Some light, saucy fun... that was banned for being exploitive and degrading to women. Strange when you think that the second ad was a "dream sequence" that obviously didn't happen, but the first one is of a "real" person being ogled and perved over.. but that's fine.

So what gives? Double standards? Is it OK for women to treat men as sex objects but not the other way round?

[trashcanman]

Yes. Yes, it is. Personally, I found that second ad portrayed men to be such pigs that they can't even speak to a woman without childishly fantasizing about doofy things. Where's the rage over perpetuating that idiotic stereotype? The first ad.... well, I don't see the link for it.

[The Curmudgeon]

Huh, dunno where the link for the first one went. Is it there now?

Yeah, good point about the second ad, that's something I hadn't even thought about. Although, to be fair, if I was in any kind of business meeting and those two were talking, I'd probably be the same.

You guys got that Diet Coke Break ad in the US, surely?

[trashcanman]

Yeah, I remember it now. When women treat men as sex objects, it's empowering, see? Either that or it degrades all women by implying that they need a man in their life. Depends on the feminist, I suppose. All you need to know is that if it has a woman in it that is not like a female, conservatively-attired Superman, it's offensive.